Enhancing Customer Experience: The Strategic Advantage of Bilingual Contact Center Agents

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The Growing Bilingual Demographic in the US In the United States, the Hispanic population reached 62.1 million in 2020, accounting for 18.7% of the nation’s total population. This demographic shift underscores the importance of bilingual customer service in catering to a significant portion of the US market. Moreover, a study by Common Sense Advisory found […]